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Inside the Open House Jonathan Choi: Marketing Generalist BTG anticipated a large number of customers attending the Open House and worked very hard for open house. The workers that could not attend the trade fair were able to experience it at the Open House. There was food for the customers, computers set up, and catalogs for the customers to look though. The company had varieties of guitars, amps, and Barely Traditional Guitars accessories for sale. At the start of the open house, there were many customers coming in and out, buying products and towards the end the customer rush was slowing down. The company projected about 10-15 classes from school would be able to attend the open house, but turned out to be around 5-6 classes. Though our sales were lower than expected, the Open House was still a fun time and good experience. |
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