The Enticing Appeal of the Trade Fair Booth
Samantha Segal:Director of Advertising
The BTG trade fair booth was an enormous success. Being one of the people who helped set up and design the booth was a great experience for many reasons and I am so glad, looking back, that I went along on the trip. With the help of my fellow business partners, we created an eye-catchingbooth that definitely commanded the attention of all who passed and drew in many customers. The most valuable asset to the appeal of our booth was the vitamin water prizes which enticed all who passed. The strobe light behind the BTG sign helped to draw attention to the booth and made it stand out among all the hundreds of other booths surrounding it. We incorporated many wooden guitars were made entirely by BTG employees. Our company colors, green, white and black were also a key factor in getting the attention of people passing by. Customers seemed to love our set up. At one point, a teacher from another school asked us if we would let her video tape our booth because she thought it was so creative. Overall, our booth was a huge success at the Bakersfield trade fair. We made more sales than we ever imagined possible in the time allotted, and had fun at the same time. thought it was so creative. Overall, our booth was a huge success at the Bakersfield trade fair. We made more sales than we ever imagined possible in the time allotted, and had fun at the same time.
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